Overview
What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…
TrustRadius Insights
A great way to drive traffic to your product and produce meetings that convert.
Drift: make sales quickly
The Best Tool To Convert Website Visitors Into Conversions
How Drift has been useful
Drift has been key to driving leads into our funnel
Not What I Expected
Chat box is great to use!
Drift opens the door for your potential clients from your website to your sales desk
Automated Lead Capture and Routing to Sales Team
Best Conversational Marketing in the Market
Drift is easy to use and it promotes our inbound sales!
Complete platform for leading conversional marketing & sales
Drift--The ultimate AI chat tool
Drift AI-based Chat tool for your websites
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
11 people also want pricing
Alternatives Pricing
What is Qualified?
Qualified is a conversational sales and marketing platform for Salesforce, which, starting with chatbots and live chat, includes advanced routing and omnichannel alerts, so users can prompt sales reps to take immediate action with their named accounts.
What is Oracle Digital Assistant?
The Oracle Autonomous Digital Assistant PaaS supports building and deploying mobile apps, digital assistants, and intelligent chatbots.
Product Demos
Product Tour - Drift Engage
Product Tour - Bionic Chatbots
Product Tour - Site Concierge
Product Tour - Conversational Marketing
Product Tour - Conversational AI
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Drift?
Drift Screenshots
Drift Videos
Drift Integrations
Drift Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Drift Downloadables
Comparisons
Compare with
Reviews and Ratings
(160)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational marketing chatbots, users have been able to drive and qualify inbound traffic, addressing the friction and time problem associated with forms. With Drift, users can instantly provide information to their inbound audience and capture potential leads, resulting in improved lead generation and contact information collection from site visitors. Sales reps have actively engaged with visitors on the Drift platform, especially after certain interest indicators have been triggered, making lead generation an easy process. Additionally, Drift's playbooks have been used to engage with potential students and partner companies, creating a consistent experience for every visitor. Users have found Drift effective for lead capture and nurturing, contributing to qualified marketing leads and becoming one of the best converting sources of pipeline and bookings.
Drift has proven to be a valuable tool for improving customer satisfaction and increasing revenue. Users have utilized Drift email to flag customer or prospect email responses to marketing communications, allowing for more timely and personalized interactions. The integration of Drift's AI-based chatbot with websites and CRMs has reduced response time and made it easier to handle chat leads. Users have also found Drift helpful in steering possibilities and generating new leads through location-based tasks using automated bots. Whether it is capturing leads from website visitors, managing customer questions in real-time, or accelerating sales cycles, Drift has been an essential chat function used by both marketing and sales teams. From scheduling demos to answering inquiries, qualifying potential leads, and building conversations that lead to increased conversion rates - Drift has enhanced the overall customer experience while significantly boosting sales productivity.
User-Friendly Chatbot Builder: Users have consistently praised the user-friendliness and intuitiveness of the Drift chatbot builder. Many reviewers mentioned that they found it extremely easy to create multiple playbooks and interact with prospects effectively. The intuitive design and user-friendly interface of the platform have contributed to a seamless user experience, allowing users to navigate and understand the tool effortlessly.
Intelligent Targeting Feature: Reviewers were impressed by Drift's intelligent targeting feature, which helps them capture the right leads and filter out irrelevant ones. Several users appreciated the ability to target specific prospects based on various criteria, as it allowed them to personalize their interactions and increase conversion rates. This feature has proven valuable for users in reaching their target audience effectively.
Detailed Analytics Tool: Users highly value the detailed analytics tool provided by Drift. They appreciate being able to make strategic decisions based on data and closely monitor the performance of each playbook. The ability to track and analyze the effectiveness of their chatbot interactions has contributed significantly to their overall success.
Slow and Limited Customer Support: Some users have expressed dissatisfaction with the slow and limited customer support provided by Drift. They feel that the service has become impersonal compared to previous experiences, and they are frustrated by the delayed response times from actual team members.
Bugs and Errors: Several users have encountered bugs and errors while using Drift's software. These issues often occur without any explanation, requiring assistance from the coding team. This can be frustrating for users who rely on a smooth and error-free experience.
Challenging Pricing: A number of reviewers have mentioned that they find Drift's pricing to be significant, especially for those who may not achieve a sufficient return on investment. Some users believe that the pricing could be more affordable, particularly for small and medium-sized firms looking to utilize Drift's services.
When using Drift for chat service integration into a website, users commonly recommend the following:
Take the time to understand the product and carefully set up the logic for maximum efficiency. Users suggest investing time in learning how to use Drift effectively and setting it up correctly to ensure optimal performance.
Utilize additional tools like Zapier for integration and seek recommendations from a Customer Success Manager. Users recommend exploring integrations with other platforms and seeking guidance from a Drift expert to enhance the functionality of the software.
Consider the main goal for website traffic and use Drift's chatbot service accordingly. Users advise spending time building high-quality bots unique to each page on the website, as this can significantly improve engagement with visitors.
Additionally, users mention that Drift may not fully understand SEO and express concerns about the treatment of cancelling subscribers.
Attribute Ratings
Reviews
(1-25 of 33)- Booking Meetings
- Live Chats
- Alerts
The Best Tool To Convert Website Visitors Into Conversions
- Website Chatbot
- Drift Meetings
- Live chat
- Videos
- Engagement with Visitors
- Boost Conversion
- Very expensive
- The reports and metrics can be more simplified
- There are not more improvements needed
Not What I Expected
- Branding
- Integrations with other applications
- Chat
- Customer support
- Troubleshooting
- Implementation
- Training
Chat box is great to use!
- Notifies us which Accounts/Companies are looking at our products/websites.
- Tells us exactly which pages/topics of our products prospects are interested in.
- Convenient chat feature to connect our customers or prospects with our team members.
- Oftentimes does not tell us the correct prospects identity.
- Prospects location/account is not always accurate - Such as if they have left their company.
Automated Lead Capture and Routing to Sales Team
- Grabs site visitors' attention
- Handles routing very well
- Great user interface on the front and back end
- The back end is slow to load
- No autosave functionality
- Technical difficulty took a long time to resolve
- Thanks to artificial intelligence, I can provide consistent customer service.
- I can provide information to customers on a scheduled basis, configuring the system to provide general and specific responses.
- I manage to keep clients up to date with all information at any time of the day.
- I can respond to each of my clients in a specific way and with a more incredible speed of response.
- It has some functions that can be programmed without user intervention, such as tagging customers by mentioning them when you don't have them.
- Extraordinary for collaborating with possibilities progressively.
- It is supportive in qualifying leads and utilizing them as RFIs.
- The help involvement with the visit is incredible for getting basic inquiries replied. Joining with salesforce.com is pleasant to rapidly push prospects through there.
- It's ideal to have the option to respond to some essential inquiries with possibilities through an online talk tool.
- The principal disadvantage is that it's awkward on occasion to set up the playbooks.
- Doesn't coordinate with Deals space. Lead steering needs some work. Leads and contacts are populated with Organization information remotely.
- Connecting Drift effectively to Center point Spot and Salesforce was somewhat problematic. Cloning hubs (or a succession of them) between playbooks isn't yet more effective.
Drift--The ultimate AI chat tool
- AI-based playbooks--Easy-to-create playbooks and AI features make it very easy for the user to create multiple playbooks and make the whole experience of chat bot interaction with the prospects intuitive.
- Specific targeting--The intelligent targeting feature helps in capturing the right leads and filtering out the junk.
- Analysis--The analytics tool is very detailed. You can make strategic decisions based on that and can monitor the performance of each playbook very closely.
- Customer Service--This acts as icing on the cake. You face an issue and Drift is just a chat away!
- Pricing--They are priced way higher than their competitors. Pricing can be improved to make it more affordable for small and medium-sized firms.
- New Features- Adoption of new features like video chat, email playbooks, and ABMs is a slightly cumbersome process. They need to work to make it more lucrative for customers and make them aware of the value that these features can add.
- Automated Mails of Chat Transcript not possible--If I want to automate the process of chat transcript transfer on my email after I am done interacting with my prospect, it is not currently possible.
- SaaS-based companies, selling and giving demos remotely.
- Companies that want to filter out junk from their site visitors and interact with them instantaneously.
- Marketing and customer service teams.
Drift is less appropriate for
- Companies with less or no online presence. It is a misfit on a static webpage.
- If you want your prospect to fill up a form with details. Drift does not support forms. They believe in making the whole selling through the chat channel conversational.
- In case of a tight budget!
Drift AI-based Chat tool for your websites
- User friendly
- Intuitive Playbook designs
- Great Customer Support
- High Pricing
- More integrations can do wonders
- Multilingual support
-SaaS based company with small sales cycle
-Company who wants to filter prospects from a crowd of visitors by using AI
Less Appropriate for:
-Companies with no active sales team or those with no support team
-Companies who are looking for integrating it with their facebook messenger
It does exactly what we need it to do
- Saves us time with automations
- Increased our scheduled meetings and demos
- Video function is great for quick things
- The upfront setup takes time and we used an agency to help us set things up
Solid Chatbot for most businesses.
- Live chat
- Appointment Scheduling
- Auto-Responders
- Chat window pop up delayed sometimes
- Chat box could use a facelift
Drift - Great Marketing/Sales Tool
- Chat
- Site Tracking
- Calendar Link
- Easier user setup
- The calendar link can be slow to populate
- More customizability
Drift helps you capture more leads
- Drift allows you to block users that send obscene things quickly and easily.
- It integrates with Salesforce easily and brings up your contacts quick.
- It allows you to have multiple users and round robins leads to each.
- Drift is very user friendly and easy to use.
- Expand the mobile app and make it more customizable.
- Sometimes the chatbot takes too long to get the chat to a person.
- Active updates in Salesforce could be faster.
Accelerate growth and revenue with Drift
We deployed Drift to address two key challenges that we couldn’t solve with our existing website and tech stack:
1. Site conversion was declining.
2. We needed to level up our ABM strategy to deliver a personalized experience.
It’s used by both our demand gen marketers and inbound SDRs, and has been a perfect platform to unify the two teams so that we can tie together what marketing is doing with how the SDRs are using Drift. It helps us create a better buyer experience that elevates the strength of our brand and removes friction, it empowers our SDRs to engage at the exact right time with the exact right message, and brings our marketing and sales teams into a strategically advantageous alignment. All of this contributes to us earning more qualified leads, a better conversion rate, and a more productive and efficient sales team.
- Easy to implement - we were up on our site in hours.
- Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
- Surfaces relevant experiences and content to people faster based on targeted use cases.
- Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
- We bought Drift for both a sales/marketing and a support use case. Drift radically succeeded as a sales/marketing tool, but wasn't a fit for our support team's needs.
Gain a competitive advantage with Drift
- 24/7/365 site coverage with the AI bot - it’s like cloning your best SDR and having them available to engage buyers across the entire site all of time
- Efficiently qualify and route prospect conversations to connect with the right buyers while avoiding the wrong buyers
- Conversational landing pages are a quick and easy way to create engaging content
- Accelerate top-of-funnel speed with ABM functionality that notifies reps about active prospects and target accounts so they can proactively engage them in real time
- Removes friction by automating the process of booking meetings directly in a rep’s calendar
- I'd like to see conversational video functionality
- Make conversational landing pages more customizable
Drift is the leader in conversational sales and marketing. No one else allows people to engage the way Drift does. When we use Drift to engage prospects at the right time with the right message, their propensity to buy is a lot higher than someone who is just receiving a cold call. It also increases SDR productivity while still allowing them to be personalized in their outreach.
Choosing a revenue-driving chat tool
- Allows for real time conversations.
- Allows for customers to book meetings directly with our sales staff.
- Allows us to answer customer inquiries during non-business hours.
- Better Marketo integration to pre-populate custom fields with values from our CRMs.
- Better data append services.
- Reporting is getting better, but can still be expanded.
Drift is often used by the end users as a resource center for everything, so if your journey isn't fully complete, it can become troublesome.
Modernizing the consumer experience with Drift
- Letting buyers pick their own path without having to pick up the phone or fill out a form. For example, instead of the complex forms of the past we now ask three simple questions through Drift to get people what they want, when they want it, on their terms.
- Engaging people immediately on the website - makes it more likely for interested people to share their contact information.
- Answer questions quickly and consistently every single time with Drift Automation.
- Surface useful insights from conversation data. For example, we didn’t have a ‘plans page’ on Smartling’s website - but after reviewing the conversation data, we realized that 150+ people each month were asking about pricing and packaging. So we built a plans page using the learnings from the conversation data and designed it in a way that addressed exactly what potential buyers were asking.
- Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
- In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
Great Tool for Automating Website Conversation
- Schedule calls/demos
- Automate conversation and push noise away
- Mobile app does not do a good job of clarifying conversations through push notifications
- Because Drift is meant to lower barrier to entry we are missing things when calls are booked (full phone numbers, contact info, names, etc.
Best chat solution for ABM
This helps us improve funnel velocity for target accounts and reduce the time spent by SDRs qualifying inbound leads.
- Account-Based Marketing - Personalized experiences
- Content Discovery - We can recommend content to visitors to our site
- Lead Qualification - We can qualify in + out leads with chat
- Time to value - Pre-built playbooks and solutions for users
- Customer Support Product - We have two chat implementations in our business because our CS team found Zendesk to be a better offering and the pricing was more competitive as a bundled offering.
- Chatbot builder. The new builder Drift recently came out with is very user-friendly and intuitive.
- Integrations. We integrate Drift with Salesforce and HubSpot. After a lot of testing and mini failures, we finally figured it out and everything works seamlessly.
- Content. Drift's marketing is the best out there, and I always draw inspiration from their "human" approach to our marketing content. As a customer, I am kept up to date on product releases as well as industry leader knowledge reports to keep our company's marketing relevant, helpful, and engaging.
- Drift's Service. Drift has grown exponentially fast. As a result, the personalized and fast service we once received is now limited and slow. If experienced Drift users aren't able to schedule calls with their report reps then their service chat and knowledge base articles need to be up to date and efficient.
- Drift's Email. Drift does one thing really really well, and that is chatbots. They should stick to what they do best and leave email automation to email companies.
- Bugs. Again Drift is expanding very quickly and they come out with a lot of new releases. I wish they would maybe beta test the new releases a little more, prior to pushing it out to market. We have run into multiple situations where bugs/errors have no explanation and have to go to the coding team due to a release error.
- Slow. The chatbots are fast, the contact reports are slow.
Drift Usage by a Response Sales Team!
- Prospect screening on website
- Email cadence automation
- Website chat
- Removing prospects from and email cadence isn’t intuitive.
- Grammarly does not work within the website chat. Would love it if it did.
- Mobile app could use some work.
WAY more than live chat, Drift is defining the future of how visitors will engage with your site.
- Scheduling meetings for leads.
- Making it easy to get notified when people are chatting with you.
- Configuring chatbots to engage visitors without human interaction.
- It can be a bit challenging to set up rules and configurations across multiple countries and languages. It's possible, just takes a bit of work.
- I would really like to see AB or multivariate testing available for chatbots.
- The chatbot testing process can't be done without affecting the chatbot results. Would like the ability to test in a staging environment so I don't have to reset stats each time.
Better lead gen with Drift
Drift also keeps a log of emails opened/read. This is not one of the selling features, as there are other companies that do that much better.
- Customer service: When I first started with Drift, our account rep trained me personally. We've also had several calls with our account rep now that we are going through a trial of the upgraded version, and the Drift team is super helpful.
- Ease of website navigation: UX/UI is pretty user-friendly and easy on the eyes.
- Drift makes it easy to track and engage with your key accounts.
- If a person is looking at your site via mobile phone, their company name will not appear.
- When you click on a link via Drift, it takes you to that link in the same tab, which can kick you out of a chat. (Ex: When you want to look at the same page the website visitor is looking at.)
I do not think this should be used as a chat support system/Help Desk.
Drift reveals ops in real time!
- Chatting with potential clients helps us keep our skills up to date, and makes sure that we are attentive to everyone visiting our website.
- Most of the time, business owners are to0 busy to take a call, but with Drift on our website, we can respond to them then and there without disrupting their business day.
- Not really much to improve on-- the app does what I need it to do, and all the other reps here agree.
- A cool feature would be to integrate a calendar setting that can allow meetings to be booked within Drift.
Drift: Finding your course
- AI conversations - people don't always want to talk to a real person, but they do want to get more information. These conversations are fun and easy to set up, and give people an interesting experience.
- Integration with CRM - you need to be able to reach people in order to make a sale, the integration with CRM enabled our sales team to follow up quickly.
- Customizable for every page - you could give a specific conversation for the topic on each page you wanted, really enabled you to tailor your "conversations".
- More standard with ABM - ABM isn't an add-on anymore, it's a standard practice in the marketing world.
- Automatic a/b testing in conversations for optimization - being able to pre-load tests to determine what works and what doesn't would be a huge improvement.
- Ability to offer progressive assets within one chat.